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Our 100% opt-in sms database contains over 63 million consumers who have agreed to receive mobile messaging. So your message won’t be overlooked, our users only get a limited number of promotions per month (4 sms max.).
Your file can be overlaid with our 700 key demographic and lifestyle targeting factors. Additionally, you can segment by age, gender, geographic location and wireless service provider.
To make the most of your sms options, our mobile platform can deliver
- Text (SMS)
- WAP, click to talk, live links, click to poll, click to chat, etc.
Our WAP services include:
Click to Call – By placing a phone number in the message itself, you are giving the end user another means of interacting with your brand. Smartphone users will see the number as a clickable link in the message. If they click on the link, their phone will dial the number for them. This is effective for use in call centers or when the client has an operator standing by. This is a popular technique being that if the end users do not have smartphones, the phone number is still displayed in the message for them to call.
EXAMPLE – “ABC BRAND is throwing a Toys for Toddlers event on 12/15. Music, Fine Dining, and a Raffle Contest! Call 123-456-7890 for more details. Text OUT to stop.”
Click to WAP – By placing a link to a WAP site or mobile web site within your message, you will give the end user the ability to access more information, make purchases, or even opt in more personal information for your records. This is most effective when smartphones are present, but can still be accessed by any phone with mobile web capabilities. EXAMPLE – “ABC BRAND is throwing a Toys for Toddlers event on 12/15. Music, Fine Dining, and a Raffle Contest! Visit www.abcbrand.com for more details. TextOUTtostop.
MMO only sends its sms messaging via SMPP, the true way to send a text message. The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS messages between SMS entities.
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